Dhiraagu Rebranding Rollout Execution

Strategy & Branding | Creative & Digital | Production & Print

Think led the localisation, launch and nationwide rollout of Dhiraagu’s new identity, developed by Interbrand. Beginning with the What’s Next? teaser campaign and culminating in the Take on Tomorrow launch, Think translated the new brand into a locally relevant, integrated campaign across television, print, outdoor and customer touchpoints.

The transformation culminated in a coordinated overnight nationwide rollout, replacing and updating brand communications, signage, printed materials and other physical and media assets across the country to reveal the new Dhiraagu identity simultaneously.

Brand Assets · Campaign Strategy · Creative Direction · Teaser Campaign · TV Commercials · Print & Outdoor · Signage · Brand Applications · Production · Nationwide Rollout · Installation & Implementation