Thashibari Movement

Strategy & Branding | Creative and Digital | Events & Experiences

The Thashibari Movement was an innovative and heartwarming social media campaign concept developed by Think Advertising for Dhiraagu, launched during Ramadan in 2018. Rooted in the cherished tradition of sharing homecooked meals, the campaign encouraged individuals to pack and share meals with friends and neighbors, fostering a sense of community and generosity. Its heartfelt message quickly went viral, inspiring numerous companies, social groups, and families to adopt the practice during Ramadan. Over the years, Thashibari Movement has become a meaningful part of Ramadan celebrations in the Maldives, reinforcing the spirit of togetherness and giving.

Concept · Strategy · Campaign Planning · Branding · On-ground Management