Wataniya Mas Race

Strategy & Branding | Creative & Digital | Events & Experiences | Production & Print

The Mas Race was a groundbreaking fishing competition introduced by Think Advertising for Ooredoo Maldives (formerly Wataniya Maldives) during its market entry in 2005. This innovative concept resonated deeply with Maldivians, honoring fishing as the nation's lifeblood while establishing a meaningful connection with the community. As the first foreign telecom company in a market previously held by a single operator, Mas Race symbolized a fresh and dynamic approach to corporate engagement. Over the years, the event has evolved and remains a staple of Maldivian corporate culture, inspiring other companies to adopt similar competitions, cementing its legacy as a game-changer in the Maldives.

Concept Development · Strategy · Creative Direction · Event Design · Event Branding · Technical Production · Print Production · Fabrication · Installation · On-ground Production