WCHat Ambient Boards

Strategy & Branding | Creative & Digital | Production and Print

The WChat Door Boards campaign was an innovative outdoor tactical initiative launched by Wataniya Maldives (now Ooredoo Maldives) in 2009 to promote its WChat service. Developed with creativity and precision, the campaign utilized actual size ‘house door prints’ as ambient advertising spaces, placing eye-catching and interactive designs across high-traffic areas. This clever approach emphasized connectivity and conversation, seamlessly integrating the brand into everyday life. The campaign's unique execution and strategic placement made it a standout moment in Maldivian advertising.

Creative Concept · Campaign Strategy · Ambient Advertising · Outdoor Campaign · Graphic Design · Print Production · Campaign Execution